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Business Research Methods (653)
Credits: 3
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This course is designed to provide managers in
government and industry with a working knowledge of research methods and
analytical techniques as they are used to implement a systematic approach to
planning policies, programs and projects. Modern decision theory, which treats
managerial problem-solving as the selection of the best solution from a set of
alternatives, is emphasized.
The course is not concerned with abstract statistical
concepts, instead focusing on applicable techniques and their use in solving
real-life business problems. In addition to providing a working knowledge of
research methods and design, the course includes a brief, but thorough
description of different tools of analysis with a description of each technique
and its application. None of the techniques require sophisticated mathematical
or computer implementation. Emphasis is placed on how the techniques are used
and how to implement the results.
Subjects covered include:
| Introduction to Business Research |
Observational Studies |
| Applying Scientific Thinking |
Experimentation |
| The Research Process |
Data Preparation and Description |
| Design and Structure of the Research Proposal |
Exploring, Displaying and Examining Data |
| Research Ethics |
Hypothesis Testing |
| Research Design Strategies |
Measures of Association |
| Sampling Design
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An Overview of Multivariate Regression Analysis |
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Measurement Scales |
Written and Oral Reports |
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The Character and Analysis of Secondary Data |
Presenting Research Data |
| Survey Methods and Instruments - Communicating with Participants |
Measurement |
| Increase Your Understanding of |
. Research methods
. Design & data-collection techniques
. Forecasts
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| Improve Your Ability to |
. Design accurate research studies
. Control and evaluate projects
. Communicate research findings to stakeholders
. Analyze complex processes & problems
. Generate ideas
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Professor: Benjamin Perez, B.S.B.A, M.A., D.B.A., Ph.D.
Text:
Business Research Methods,
by Donald R. Cooper and Pamela S. Schindler, McGraw-Hill
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